Paul Sirovatskiy
CBDO | GTM Advisor | B2B Growth
Paul is a business development and go-to-market expert with more than 10 years of experience in B2B sales, growth, and market development. At Cloudification, he helps companies evaluate cloud transformation options, migrate from VMware, and adopt OpenStack and Kubernetes-based infrastructure.
Good go-to-market starts with understanding why customers need the product, not just how it works.
About Paul
Connecting cloud technology with business growth
Paul leads business development at Cloudification, focusing on go-to-market strategy, B2B sales, partnerships, and customer growth.
He has more than a decade of experience building sales processes, developing international markets, launching new products, and working with infrastructure-focused businesses. His background includes outbound and inbound sales, partner development, product marketing, customer research, and building business development teams.
At Cloudification, Paul works with organisations evaluating private cloud, VMware alternatives, OpenStack, and Kubernetes. He helps translate technical capabilities into clear business value and supports customers throughout the decision-making process.
Approach
Paul approaches business development by combining market understanding, direct customer feedback, and a clear understanding of the technology being sold.
He focuses on identifying the real business problem first, then aligning the technical solution, commercial model, and go-to-market approach around it. His experience working with infrastructure products helps bridge the gap between engineering teams and business decision-makers.
Areas of expertise
Business Development · GTM Strategy · B2B Sales · Growth · Partnerships · Lead Generation · Product Marketing · Cloud Infrastructure
Interests
Business growth · Technology markets · Open source · Product strategy · International business · Entrepreneurship